RSS

One conversation with the man the bedding industry has dubbed the “Wizard of Ahhs” is all it takes to be convinced that with his mattress-design expertise he can and will solve the greatest sleep discomfort.


“Mattress making is like cooking to taste: We have the idea and we make the first rendition and we keep remaking and tweaking it until it's perfect,” Earl S. Kluft, owner of the luxury bedding brand E.S. Kluft & Co., told FoxNews.com.

Priced at $33,000, Kluft’s Palais Royale bed, sold exclusively at Bloomingdale’s, is his hand-tailored take on the 1940s “Rolls Royce” of mattresses -- the “Aireloom.”


Bloomingdale’s wanted to develop an “ultra-premium bed” and tapped Kluft to design “a line that would accommodate their customers’ affluent lifestyles,” he said.

The Palais Royale features monogrammed handles and more than 10 lbs. of cashmere, mohair and Joma wool. Inside the mattress, layers of Talalay latex and certified organic cotton felt allow for airflow, while thousands of hand-sewn cotton-wrapped steel springs give it a strong support.


“This mattress is fabulous!” reads a costumer review by looking4comfort on Bloomingdales.com. Another customer, Balzacnyc, writes, “This is far and away the most comfortable mattress I’ve ever tried.”

With his mattresses he aims to merge exclusivity and accessibility. The goal is to get consumers hooked on the brand, so that they stay loyal and eventually graduate from the “entry-level” mattresses offered to the pricier models.

Kluft is a third-generation mattress maker. In 2004, he founded the company hoping to revitalize Aireloom luxury mattresses -- a beloved American mattress brand.


What distinguishes from other luxury mattress makers -- think Sealy Posturepedic, Shifman, Tempur-Pedic, Stearns & Foster -- is that it is a very basic design handcrafted with top quality products.

“It’s not designed in mass based on a single test,” Kluft said.

For those who can’t afford Kluft’s higher-end beds, there’s a new design, the “Aireloom Aspire,” which starts at $1,999, also at Bloomingdale’s. He compares it to Mercedes-Benz’s C Class.

The Aspire Collection will be available in three models. Each mattress is finished with a unique heavy-weight, double-knit cover, and features a stylish chenille fabric.

Kluft promises that once you try one of these beds, “you won’t want to sleep on anything else.”

For more information visit KluftMattress.com.

Read
Categories:   a | Airdrie condos, condos, foreclosures | Airdrie Realtor, Best of Airdrie, Local Resident, Real Estate | Airdrie Stats | Airdrie, Airdrie Real Estate | Aireloom Mattress, Terri Stephens, CIR REALTY | Arbour Lake, Calgary Real Estate | Auburn Bay, Calgary Real Estate | Beddington Heights, Calgary Real Estate | Beltline, Calgary Real Estate | Bridlewood, Calgary Real Estate | calgary homes, airdrie homes, airdrie condos, calgary condos, | Carstairs, Carstairs Real Estate | census, population, fastest growing cities, Calgary Homes, Calgary condos, Airdrie condos | Chaparral, Calgary Real Estate | chestermere, real estate, calgary homes for sale | Citadel, Calgary Real Estate | Coventry Hills, Calgary Real Estate | Crescent Heights, Calgary Real Estate | Crossfield, Crossfield Real Estate | Didsbury, Alberta Real Estate, Acreages | Discovery Ridge, Calgary Real Estate | economy, Alberta, Growth, Buying a home | Evanston, Calgary Real Estate | Evergreen, Calgary Real Estate | every | everything | everything I touch turns to sold | everything I touch turns to sold, Calgary Spring Real estate market, Spring real estate market, Airdrie Spring market | Fairview, Calgary Real Estate | forecl | Forest Heights, Calgary Real Estate | generation x, homeowners, Airdrie Condos, Calgary Condos | Greenwood/Greenbriar, Calgary Real Estate | Harvest Hills, Calgary Real Estate | Hidden Valley, Calgary Real Estate | homes in airdrie | housing starts 2013, Bubble, Alberta, | Lower Mount Royal, Calgary Real Estate | Marlborough Park, Calgary Real Estate | Martindale, Calgary Real Estate | Mayland Heights, Calgary Real Estate | McKenzie Towne, Calgary Real Estate | Millrise, Calgary Real Estate | New Condos in Airdrie | Nolan Hill, Calgary Real Estate | Olds, Olds Real Estate | Out of Province_Alberta, Out of Province_Alberta Real Estate | Panorama Hills, Calgary Real Estate | Pineridge, Calgary Real Estate | Ranchlands, Calgary Real Estate | Royal Le Page Roger LeBlanc | Rural Rocky View MD, Rural Rocky View County Real Estate | Saddle Ridge, Calgary Real Estate | Seton, Calgary Real Estate | Taradale, Calgary Real Estate | TD Bank, ATB, Alberta Housing Market, Calgary, Alberta | terri stephens, cir realty, airdrie realtor, calgary real estate, airdrie real estate, first time home buyers | Thorncliffe, Calgary Real Estate | Walden, Calgary Real Estate
Data is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS®System. Data is deemed reliable but is not guaranteed accurate by Pillar 9™.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.